Business model design refers to the activity of designing a company's business model. It is part of the business development and business strategy process and involves design methods.
Business model design includes the modeling and description of a company's:
- value propositions
- target customer segments
- distribution channels
- customer relationships
- value configurations
- core capabilities
- partner network
- cost structure
- revenue model
Business model design is distinct from business modeling. The former refers to defining the business logic of a company at the strategic level, whereas the latter refers to business process design at the operational level.
A business model design template can facilitate the process of designing and describing a company's business model.
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